Creneau International is a global agency that connects brands, spaces and consumers through design concepts.

Creneau International - Sleep Design, Shop Concept & Branding, Belgium
Sleep Design, Shop Concept & Branding, Belgium
A dreamlike atmosphere for the creative bed & mattress crafters at Sleep Design.Sleep Design is a Belgian manufacturer of beds and mattresses. Their main distinctive asset is their ability to make their products all by themselves. Every bed, every mattress can be custom designed and manufactured at their local workshop. Creneau took a similar approach to creating the new Sleep Design identity:using creativity and craftsmanship for a fresh new logo, interior design, shop front and more. Most bed & mattress stores take the same approach to welcoming their customers in a bright, often very white, open area. To set Sleep Design apart from the rest, Creneau linked the interior design of the store to the main event of any bedroom: dozing off into dreamland. A good bedroom is dark, cool and quiet, so the new showroom also uses mainly darker hues. To link up sleep with the local and creative craftsmanship of Sleep Design,Creneau turned to Belgian art icon René Magritte for surreal and dreamlike inspiration. Apart from the nightscape-colors, a series of unexpected objects and artworks add to the slightly off-kilter feel of a dreamlike environment. There’s also a huge test-bed where customers can sink into a warm, soft slumber while gazing up at a canopy of stars. The ceiling of the store is dotted with quotes related to the wonders of sleeping and dreaming the night away. There’s an ‘inspiration closet’ (you’ll have to come over to find out what’s in it)and even the parking lot design refers to the Sleep Design beds. The new logo is a clean, crisp reference to the international symbol of ‘measurement’ (see: craftsmanship) and a pared-down visualization of a bed (see: product).--Photography by Arno Roncada.
Creneau International - Sleep Design, Shop Concept & Branding, BelgiumCreneau International - Sleep Design, Shop Concept & Branding, BelgiumCreneau International - Sleep Design, Shop Concept & Branding, BelgiumCreneau International - Sleep Design, Shop Concept & Branding, BelgiumCreneau International - Sleep Design, Shop Concept & Branding, BelgiumCreneau International - Sleep Design, Shop Concept & Branding, Belgium
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