Creneau International is a global agency that connects brands, spaces and consumers through design concepts.


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--> Creneau International - ING, Amstelveen, The Netherlands 
ING, Amstelveen, The Netherlands 
A bank office usually isn’t considered the cosiest place on earth: a grey counter, some weak coffee and noisy logos. What a shame! We changed all that together with ING. A bank office or a hip coffee bar? You barely notice the difference.ING has a clear vision of the future: “In the era of digital banking, for bank offices the emphasis is on personal contact and advice more than ever.”Down with the traditional counter! From now on a personal welcome is extended. Transparency and homeliness are at the core of the design. The colours of the interior are warm and the atmosphere is laid-back. The orange brand colour is subtly integrated in the natural colour palette. Wood and other imperfect, ‘authentic’ materials were used. The result is a public space that has a feel of being in your own living room. To furnish the space we chose Dutch design and art objects about ‘real life as it is’. No marketing posters with happy families here, instead you’ll find many quotes that give food for thought. For more inspiration you can drop a coin in the interactive artwork by Jelle Mastenbroek called ‘Money Back Guarantee’. The boundaries between ‘office’ and ‘public space’ fade. How far can we diverge from the traditional, obsolete model of a bank office and still maintain a sense of being inside a bank? It remains a delicate exercise. The operation of this test case in Amstelveen is constantly evaluated, but is to form the basis for a further roll out in 2017 in other large Dutch cities.
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