Creneau International is a global agency that connects brands, spaces and consumers through design concepts.

Creneau International - BSH Brand Center, Belgium
BSH Brand Center, Belgium
When BSH approached Creneau to create a showroom where appliances by Bosh, Siemens, Neff and Gaggenau would share a single space, we said: ‘No’. #sorrynotsorry We wanted to do better. Instead of lining up appliances, we wanted to create a ‘brand center’ where each corner tells the story of a specific brand. Customers will arrive at the subtle and slightly mysterious center and then move on to each individual brand inside a ‘gallery’, where they will be able to experience the brand values and storytelling first-hand. Shall we explore each gallery a bit further? You’ll see they are all quite unique.Bosh: this gallery is all about straightforward efficiency, performance and reliability so we kept the space modern and clean.Siemens: the focus is on dynamic design, with a progressive, innovative and intelligent feel, so we incorporated plenty of future technologies.Neff: we needed an unconventional, joyful space for friends to feel welcomed and inspired, so we created a cozy kitchen with DIY type and illustration.Gaggenau: we created an upscale scenery radiating authenticity and quality in high-end innovations, wine & bread illustrations are turned in to a high tech graphical piece of art.
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Project filed under:
Visitor Centers