Creneau International is a global agency that connects brands, spaces and consumers through design concepts.

Creneau International - Barú, Marshmallow Bar, Belgium
Barú, Marshmallow Bar, Belgium
A while ago we created the brand identity of Barú, a small Belgian company specialized in fun and flavor. The core element of Barú’s brand identity is summed up in a magic one-word quote from Alice in Wonderland: ‘crazybadwonderful’. Creneau has been part of Barú’s swirly success for years and we were happy to add to that success by designing the packaging of their newest product: the fluffy chocolate marshmallow bar. The design itself is based on a harlequin pattern of the brand colors. By zooming in and out, the pattern itself becomes more abstract and… well, magical.
Project filed under:
Packaging